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Work

About

Gallery

Resume

Work

About

Gallery

Resume

0-1 WEBSITE REDESIGN

Free Our Vote: Redesigning a Civic Tech Platform for Restoring Voting Rights

Free Our Vote: Redesigning a Civic
Tech Platform for Restoring Voting Rights

Role

Designer & PM

team

6 designers, 2 PM

EXPERTISE

UX/UI Design

tIMELINE

4 months, shipped

Project Context

Free Our Vote is a nonprofit organization working to eliminate disenfranchisement and fines-based barriers to voting. Our team was tasked with designing a new website to better represent the nonprofit’s re-brand, appeal to donors and partners, and clarify their mission to broader audiences ahead of the 2024 election cycle.

Outdated design and cluttered IA obscured the mission.

Weak donation flow deterred conversions.

No consistent storytelling tied programs to impact..

Heading into the 2024–2025 election cycle, the site was falling short:

Project Goals

Before:

Reorganize IA to align with user expectations.

Establish a trustworthy, responsive brand presence.

Highlight impact and partnerships through visual storytelling.

Optimize donation flow to increase conversions.

A Redesign to Align Mission With Digital Experience

After:

How did we start?

Content audit exposed information gaps and redundancies

Created a content inventory covering all existing web pages and resources.
Evaluated content redundancy and navigational logic.
Developed multiple site map drafts comparing the current and proposed information architectures.

Content audit exposed information gaps and redundancies

Created a content inventory covering all existing web pages and resources.
Evaluated content redundancy and navigational logic.
Developed multiple site map drafts comparing the current and proposed information architectures.

Simplified information architecture by merging overlapping pages

and organizing content into clearer, more intuitive categories.

Simplified information architecture by merging overlapping pages

and organizing content into clearer, more intuitive categories.

Clear Purpose, Stronger Impact: Competitor Analysis & Literature Review

League of Women Voters

VoteRiders

US VOTE Foundation

Campaign Legal Center

Competitor Limitations

Fragmented Restoration Support Journeys

Sites like VoteRiders and LWV use structured layouts and state filters to make voter info easy to find.

Low Emotional Engagement

U.S. Vote Foundation and VoteRiders offer tailored experiences for niche groups (e.g., overseas voters,

multilingual users), improving usability and engagement for diverse audiences.

Competitor Limitations

Fragmented Restoration Support Journeys

Sites like VoteRiders and LWV use structured layouts and state filters to make voter info easy to find.

Low Emotional Engagement

U.S. Vote Foundation and VoteRiders offer tailored experiences for niche groups (e.g., overseas voters,

multilingual users), improving usability and engagement for diverse audiences.

Competitor Strengths

Clear Navigation & Structured Content

Sites like VoteRiders and LWV use structured layouts and state filters to make voter info easy to find.

Sites like VoteRiders and LWV use structured layouts and state filters to

make voter info easy to find.

Positive Visual Trust & Institutional Branding

U.S. Vote Foundation and VoteRiders offer tailored experiences for niche groups (e.g., overseas voters,

multilingual users), improving usability and engagement for diverse audiences.

U.S. Vote Foundation and VoteRiders offer tailored experiences for

niche groups (e.g., overseas voters,

multilingual users), improving usability and engagement for diverse

audiences.

📌 REFLECTIONS

How This Project Shaped My Design Thinking

How This Project

Shaped My

Design Thinking

How This Project Shaped My

Design Thinking

Designing as a Mindset
I focused on ensuring consistency & accessibility across the platform. It taught me how foundational systems can

set the tone for scalability & usability.

Designing as a Mindset
I focused on ensuring consistency &

accessibility across the platform. It taught

me how foundational systems can set

the tone for scalability & usability.

Cross-Functional Collaboration
Working closely with developers was a huge part of our success. This helped me refine features quickly &

communicate technical needs clearly. I learned how to balance stakeholder goals with real implementation constraints.

Cross-Functional Collaboration
Working closely with developers was a huge part of our success. This helped me refine

features quickly & communicate technical needs clearly. I learned how to balance

stakeholder goals with real implementation constraints.

Systematic Accessibility
I designed with accessibility in mind—not just through color contrast, but also with iconography, type scaling, and

consistent navigation to support diverse users.

Systematic Accessibility
I designed with accessibility in mind—not just through color contrast, but also with

iconography, type scaling, and consistent navigation to support diverse users.

Iteration Moves You Forward
Constant testing and revision taught me that iteration isn't just a phase— it's a mindset. I grew more comfortable with

adapting on the fly and letting go of polished ideas in favor of functional ones.

Iteration Moves You Forward
Constant testing and revision taught me that iteration isn't just a phase— it's a mindset.

I grew more comfortable with adapting on the fly and letting go of polished ideas in

favor of functional ones.

Thank you for taking the time to read! 🌟

Thank you for taking the time

to read! 🌟

Cross-Functional Collaboration
Working closely with developers was a huge

part of our success. This helped me refine

features quickly & communicate technical needs clearly. I learned how to balance stakeholder goals with real implementation constraints.

Systematic Accessibility
I designed with accessibility in mind—not just through color contrast, but also with iconography, type scaling, and

consistent navigation to support diverse users.